Utell® Collections Reveals More Than 30 New Member Hotels

Utell® Hotels & Resorts today announces a raft of prestigious hotel signings, building on the unprecedented success of its Utell Collections programme. The four Utell Collections launched in March this year, Utell Luxury, Boutique, Spa and Golf, and have seen strong growth over recent months. The Utell Luxury Collection recently reported 30 per cent revenue growth for its member hotels. These impressive figures have attracted a string of more than 30 excellent hotels on six continents to the Utell Collections.

Hotels that have joined the Luxury Collection include the Emirates Marina Hotel & Residence in Dubai which is due to open in November 07 and the Las Dunas Beach Hotel & Spa near Malaga in Spain. New to the Utell Boutique Collection is the Hotel LKF in Hong Kong’s vibrant Lan Kwai Fong, and both the Hotel Selenza Thalasso in Malaga, Spain and the Emirates Marina Hotel & Residence in Dubai have joined the Spa Collection. Meanwhile the Utell Golf Collection now includes the Amarante Golf Plaza, France and The Royal Cancun Hotel, Mexico.

These hotels and many others have joined the Utell Collections programme in order to benefit from valuable sales, marketing and distribution support aimed at driving customers to member hotels through focusing on the type of hotel experience they offer.

Diana Banks, Senior Vice President, sales and marketing, Utell Hotels & Resorts, said: “We are delighted that these hotels are recognising the value of joining the Utell Collections.  The niche marketing approach that Utell Collections offer will enable the hotels to strategically target the appropriate customer groups.  We moved towards this type of segmentation to increase our competitive edge and to strengthen Utell’s brand presence within the consumer, business and leisure arenas, naturally all this leads to increased booking revenues for our participating member hotels.  We continue to see strong growth in business to our participating hotels.”

Hotels in each Collection can be researched and booked online via www.UtellCollections.com,  by calling a local Utell reservations office or through your local travel agent.,

For further information, please contact:

Utell Press Office
Mango PR Ltd
Tel: +44 (0) 20 74212507
Email: utell@mangopr.co.uk 
 
www.UtellCollections.com